With the changing trends and transitions happening in the Kerala fashion and designing scenario, the dress codes in the state are also changing. The change is especially evident among the youth and the present generation wherein one finds that the conventional ways of dressing are fast disappearing and the youngsters don't mind experimenting with novelty and innovation to suit their style and need in tuning in with the times.
New styles are experimented continuously so that it catches the attention of the youngsters which will result in the coming up of latest trends which is sure to grab a place in their wardrobes. The new generation is intensely addicted to the trends created by the movies just like how the women in large numbers began wearing the broad neck blouse worn by Nayanthara in the movie Bhaskar the Rascal and the movie Premam which created a huge trend of wearing black shirt and mundu among men, which was earlier worn by Nivin Pauly in the movie. Not only have they begun accepting fashion from Mollywood, they have also started trying the trends of Bollywood and Hollywood as well. The youngsters are becoming more daring by destroying the set of predefined social rules in the matter of clothing and have begun to use the clothes they feel comfortable in. Even the tradition followed in marriages are being altered. The bride who was to wear the red saree with traditional designs is now seen to wear whichever colour she prefers and whichever style she chooses. Also, the modern brides are not interested in the huge amount of gold which they should wear. They are seen with lesser number of chains, bangles etc. compared to the earlier times. The love for saree is the same for Malayalee women, though its varieties have already caught hold of the fashion market.
Tradition seems to be slowly losing its value, as what was once considered in vogue is branded as 'old fashioned' by the teens and the youth of today. Youngsters are constantly in search of 'the new', set and updated as per recent trends and patterns followed in cinema and the glamour world. And it's seen that malayalees, although accommodative of change to suit the times and needs, highly value their ancient tradition and cultural heritage, and don't like to compromise on it at any cost. Wherever they go, in whichever corner of the world they are, they take pride in their tradition and culture and try to uphold it – and this element gives malayalees their unique identity.
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